Movie

Original Title	Lohas
Protocol AIAF	4290
Category	Video Art & Computer Art
Country
Production Year	2010
Director	Eva Sommeregger
Production	INDIPENDENTE

Runtime	3' 2"
Dialogues	no dialogues
Subtitles
Color	colour

Screenplay	Eva Sommeregger
Cinematography	Eva Sommeregger
Editing	Eva Sommeregger
Soundtrack	Eva Sommeregger

Plot Synopsis
Lohas is an acronym for 'Lifestyle of Health and Sustainability'. It stands for a life style or consumer type that wants to foster health and sustainability by consciously buying specific products. Sociologist Paul Ray first treated the phenomenon in his book "The Cultural Creatives: How 50 Million Are Changing The World“. [extract from the author's text]